DIST has established a niche for itself in the ultra-competitive consumer goods and computer peripheral market simply by concentrating on making good quality and innovative, value-for money products. We are constantly aware of the importance of mantaining this niche and are always looking far ahead for future trends and ideas that can be developed into innovative products.
We believe that the markets of the future are looking for "convergance products", products that incorporate several different functions into one in order to make life simpler. For example, a digital camera with enhanced, powerful software that enables users to remotely access internet as a security monitoring device, for an attractive price.
With a firm focus on this belief, we have put in place a cohesive and focussed R&D team to spearhead the development of these new products. Their job is to identify readily acceptable new trends that will have a roll out plan of several generations.
We want to stay at the forefront of the industry through the development of new products that keep pace with the evolution of technology.
Through our brand name "Blue Thunder", and what it stands for – a wide range of good quality, innovative and competitively priced products – we aim to continue increasing our market share and reach, to grow its business.
WE BELIEVE THAT THE MARKETS OF THE FUTURE ARE LOOKING FOR "CONVERGANCE PRODUCTS", PRODUCTS THAT INCORPORATE SEVERAL DIFFERENT FUNCTIONS INTO ONE IN ORDER TO MAKE LIFE SIMPLER.
All DIST marketing plans were structured with these objectives in mind:
· to expand the value of Blue Thunder brand name
· to enlarge distribution network
· to focus on niche markets in Asia & developing Europe
· to promote DIST, Blue Thunder brand names in new markets
· to strengthen after sales services/support
